It’s on their packaging, uniforms, physical buildings, adverts-any type of communication that involve McDonald’s, involve this logo. It’s an image that’s synchronous with the Mcdonald’s brand because they’ve used it just about everywhere and anywhere. Over its signature red background, the iconic golden arches logo drives the “‘50s drive-in” aesthetic of the chain. The logo design brings together the two arches that adorned the restaurant chains and turns it into a lettermark logo, an “M.” Simply one of the most recognizable logos in the world, via McDonald’s The McDonald’s logo, also known as the “Golden Arches,” was inspired by the real golden arches that were part of the fast food chain’s original restaurant design. It’s all very neat and perfectly symmetrical, perfect for the fashion house credited for the original “little, black dress.” Its simplicity is what makes this logo potent, it can carry the brand’s core values, even on an off-brand piece. There are no effects or enhancements beyond the interlocking. The brand name, the wordmark logo, often sits directly under it with plenty of negative space. ChanelĬhanel is a fashion label synonymous with luxury, elegance and the founder’s Parisian identity, hence her initials interlocking into the logo we recognize today. It also looks like a checkmark and signifies getting things done or in other words, “Just do it.” With a fluid silhouette evoking motion and speed, you can, you can see how much space there is to instill brand values into an abstract, minimal design. The swoosh mimics the wings of Nike, the goddess of victory in Greek mythology and the company’s namesake. Nike’s swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally. Either way, these logos will inspire your next logo design. Check out our video on the world’s most famous logos or dive into the article below. Whether they’ve existed since the brand originated, have been slowly but consistently tweaked again and again, or if they’re completely different from what came before, we flick through the most famous logos in the world to gain a deeper understanding of successful logo design. These may not appear the most complex in design, but they often boast hidden meaning, memorability and impact. The most recognizable and famous logos in the world are those of some of the most well-known organizations and brands.
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